BASIC JUNIOR 300
The Basic Junior 300 set is one of Morphun’s most popular educational block kits, designed specifically for children aged 3 and above. With 300 colorful pieces, the set offers endless opportunities for creative play, problem-solving, and collaborative learning. Unlike ordinary construction toys, Morphun Junior blocks feature a patented side-joining system, allowing children not only to stack bricks vertically but also to connect them sideways and diagonally. This flexibility dramatically expands the range of possible models, inspiring imagination and stimulating cognitive development.
Key features of the Basic Junior 300 include bright, non-toxic ABS plastic pieces in a variety of shapes and colors, making it safe and attractive for young learners. The set comes with idea sheets that guide children step by step, from simple flat mosaics to complex three-dimensional models such as houses, bridges, vehicles, and animals. The Junior system is intentionally designed to be slightly more advanced than the Baby Morphun range, helping children transition smoothly from simple block play to more sophisticated engineering and design challenges.
The educational benefits of the Basic Junior 300 are numerous. As children build, they develop fine motor skills, hand–eye coordination, and logical thinking. The process of following building guides enhances concentration and sequencing ability, while free play fosters creativity and independent thinking. When used in groups, the blocks encourage teamwork, communication, and cooperative problem-solving. Educators and parents can also incorporate the blocks into lessons to teach mathematics, spatial reasoning, and early science concepts, making this set a versatile tool for both play and structured learning.
Product specifications include 300 durable blocks of varying shapes and sizes, a recommended age range of 3 years and up, and compliance with global toy safety standards such as EN71, ASTM, and CPSIA. Each block is lightweight yet sturdy, with smooth rounded edges for safe play. The set is packaged in a convenient storage box, making it suitable for classrooms, daycare centers, and home use. Idea sheets are included to help children start building right away, and additional sets can be combined to allow for larger and more complex constructions.
Using the Basic Junior 300 is simple and intuitive. Children connect the blocks by pushing them together, stacking, or linking them sideways. Beginners can follow recipe-style instructions to build models like a car, a flower, or a small house, while more advanced learners can invent their own creations without limitation. The system grows with the child, ensuring that the more they play, the more skills and confidence they gain. As a result, the Basic Junior 300 is not just a toy but a comprehensive educational resource that combines fun, creativity, and learning in one package, making it an ideal choice for families and educational institutions worldwide.

Company Overview
A company specializing in early childhood education programs recognized the potential of the UK brand Morphun early on and began as its distributor.
To fully realize the educational value of Morphun, we dedicated ourselves to developing innovative teaching materials. The result was the creative Morphun block series and educational programs, which received enthusiastic responses from daycare centers and kindergartens.
Today, we are taking our first steps as the global headquarters of Morphun by acquiring the UK brand and reintroducing it worldwide as a proud Korean brand.
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